Twenty Georgian Tourism Companies Promote the Country at WTM London

On 6 November, the Georgian National Tourism Administration reported that approximately 20 Georgian tourism companies had participated in World Travel Market London 2026 with a national stand. Promotional activity focused on cultural heritage, destinations and four-season tourism. The UK market recorded an 18.2% increase in visits during July–September, reaching 18,233 visits; no national pavilion budget or marketing contract value was disclosed. The participation creates opportunities for destination branding, international media partnerships and tourism promotion. HPC can support marketing research, B2B communications and international promotional strategy.